Centrala is a creative space in Birmingham dedicated to promoting Central and Eastern European art, culture and community.
The venue brings together an art gallery, training space and café, creating a place for exhibitions, events, cultural exchange and community connection.
Objective
Our objective was to raise awareness of Centrala, promote its events and help the venue reach wider audiences across local communities and the media.
The campaign focused on increasing visibility, supporting cultural programming and helping Centrala build stronger relationships with sponsors, partners and press.
Campaign
2Sisters PR supported Centrala with PR, media outreach, event promotion and sponsorship activity.
Our work included promoting Centrala’s events, securing press coverage, identifying potential sponsors and negotiating partnership opportunities that supported the venue’s growth.
The campaign focused on communicating Centrala’s role as a creative and cultural space, while helping more people discover its exhibitions, events and community-led work.
Results
Centrala became a successful and well-regarded cultural project, recognised for its role in supporting Central and Eastern European artists and building stronger community connections.
2Sisters PR secured media coverage for the venue and its events, including publications across Polish media and news websites reaching audiences across the UK.
Our work helped increase awareness of Centrala, support event visibility and strengthen the venue’s profile within local and cultural communities.
Our work for Centrala
PR strategy
Media outreach
Event promotion
Press coverage
Sponsorship outreach
Partnership negotiation
Community marketing
Cultural project promotion