EE is one of the UK’s leading mobile network operators and one of the most recognised telecommunications brands in the country. With millions of customers across the UK, EE provides mobile, broadband and connectivity services to both individual and business customers.
Objective
Our objective was to promote EE to the Polish community living in the United Kingdom, increasing awareness of the brand, its services and its offer among a key audience group.
The campaign focused on building familiarity, strengthening brand visibility and creating direct opportunities for prospective customers to engage with EE in a trusted community setting.
Campaign
EE became a sponsor of the 2017 edition of Days of Poland Festival, the UK’s biggest Polish outdoor event, held annually at Potters Fields Park in London.
As part of the sponsorship, the EE logo appeared across the festival’s promotional materials, including online banners, digital adverts, printed posters and flyers. These materials were distributed widely across London, including Polish shops, schools and other community venues.
EE branding was also displayed on the main stage banner, giving the brand strong visibility throughout the event.
On site, EE was given dedicated promotional areas in three key locations within the park, allowing the team to speak directly with attendees, promote its services and engage with potential customers. Branded flags were also displayed along the main festival route, helping to keep the brand visible throughout the day.
Results
Days of Poland Festival attracted more than 25,000 visitors, giving EE extensive exposure to the Polish community in London.
Throughout the day, attendees were able to interact with EE’s promotional stands, including the Your Local EE Store van positioned near the entrance to the Kids’ Village, and the recreational area located close to Tower Bridge.
The sponsorship gave EE direct access to its target audience in a highly relevant community environment, while also supporting broader brand awareness through the festival’s promotional campaign and media coverage.
As Days of Poland Festival was covered by leading UK-based Polish media, EE’s presence reached Polish audiences across Great Britain, including those who did not attend the event in person.