Lebara is an international telecommunications brand providing mobile services in markets around the world. In the UK, Lebara Mobile became known for its pay-as-you-go SIM cards, with services designed around the needs of international communities, migrant workers and people staying connected with family overseas.
Objective
Our objective was to promote Lebara to Eastern European and Lebanese communities in the UK, increasing brand visibility and strengthening its connection with key audience groups.
Campaign
We secured Lebara as the main sponsor at a range of relevant community events, helping the brand reach audiences in a trusted and culturally relevant environment.
Our work included identifying suitable events, managing agreements with organisers, coordinating sponsorship details and ensuring the brand was clearly represented on the day.
The campaign focused on placing Lebara directly in front of the communities it wanted to reach, while supporting events that already had strong local and cultural engagement.
Results
The events secured by 2Sisters PR were attended by audiences from multiple nationalities, with Lebara branding clearly visible throughout.
The activity helped increase brand awareness within Eastern European and Lebanese communities in the UK and generated additional publicity for the client.