Lycamobile is an international mobile virtual network operator, providing mobile services in multiple countries worldwide. The brand is widely known for its SIM products and services designed to support people who need affordable national and international mobile communication.
Objective
Our objective was to promote Lycamobile to Polish and Lebanese audiences in the UK through relevant community events and direct brand engagement.
The campaign focused on increasing brand visibility, creating sponsorship opportunities and giving Lycamobile a direct presence in front of its target customers.
Campaign
2Sisters PR prepared a tailored sponsorship and marketing strategy for Lycamobile.
Our work included identifying suitable events, negotiating sponsorship deals and securing brand presence at two of the biggest central London festivals attended by the client’s target audience.
The campaign was designed to place Lycamobile in a high-footfall environment where representatives could speak directly with potential customers, introduce the brand’s services and build familiarity through visible on-site branding.
Results
The events where sponsorship was secured attracted around 30,000 people, giving Lycamobile strong exposure to its target audience.
The client’s branding was clearly visible throughout the events, and Lycamobile representatives had the opportunity to speak with attendees, introduce their services and connect with potential new customers directly.
The activity helped increase brand awareness and supported Lycamobile’s visibility within key community audiences in the UK.
Our work for Lycamobile
PR strategy
Sponsorship strategy
Sponsorship negotiation
Event marketing
Brand visibility
Community outreach
On-site promotional support
Audience engagement
Marketing planning