ONAIE is a London-based brand offering handmade slippers and wool accessories, with a focus on natural materials, traditional craftsmanship and everyday comfort.
Objective
The objective was to build and grow ONAIE as an online brand, creating a strong digital presence, clear brand positioning and a consistent marketing strategy across the website, social media, PR, paid advertising and offline activity.
The work focused on increasing brand awareness, improving online visibility, supporting sales and helping customers understand the story, quality and craftsmanship behind the products.
Campaign
2Sisters PR supported ONAIE across brand strategy, website creation, website management, copywriting, SEO, meta descriptions, Google Ads, social media, PR, media buying, outreach and wider marketing planning.
Our work included creating and managing the website, writing website copy, product copy, campaign copy, meta descriptions and SEO-focused content. We also planned and managed social media content, created captions and promotional messaging, developed marketing ideas around launches, seasonal campaigns, bestsellers and customer demand, and supported Google Ads and paid media activity.
Alongside the digital work, we supported the brand with PR strategy, securing press articles, blogger and influencer outreach, media buying, leaflet creation and distribution, and organising outreach campaigns designed to increase awareness and reach new customers.
The campaign focused on building a clear and trusted brand presence, helping customers understand what made ONAIE different and supporting the growth of the business through consistent digital, PR, social media and marketing activity.
Results
ONAIE developed into a recognised online brand with a clear identity, strong product storytelling and a growing customer base.
The website became a central part of the brand’s sales and marketing activity, supported by regular copy updates, SEO-focused content, meta descriptions, social media campaigns, email marketing, PR opportunities, Google Ads, paid media and outreach activity.
Through ongoing website management, social media creation, PR strategy, marketing support, leaflet campaigns, blogger and influencer outreach, and paid advertising, ONAIE strengthened its visibility and built a clearer connection with customers looking for handmade slippers, sheepskin slippers, wool slippers and natural home accessories.
Our work for ONAIE
Website creation and management
Website copywriting
Product and campaign copy
Meta descriptions
SEO-focused content
Google Ads
Media buying
Social media creation and management
PR strategy
Marketing strategy
PR articles and press opportunities
Blogger and influencer outreach
Leaflet creation and distribution
Outreach campaign planning
Email and promotional campaigns