Sanadren Europe GmbH is a Switzerland-based company specialising in luxury beauty products, available across markets including Germany, the UK, Switzerland, APAC, the Emirates and the USA.
The brand launched Natural Biotech Life Gel and Serum by Shezen in the UK, with the products introduced at Urban Retreat at Harrods.
Objective
Our objective was to manage UK PR activity for Sanadren and support the launch of Natural Biotech Life Gel and Serum by Shezen.
The campaign focused on building awareness of the products within the UK beauty market, reaching press, bloggers, celebrities, beauty professionals and relevant lifestyle audiences.
Campaign
2Sisters PR organised and managed a launch event at Sarah Myerscough Gallery in Mayfair, bringing together celebrities, bloggers, beauty industry professionals and media contacts.
Our work included event planning, guest outreach, PR support, Harrods communication, social media set-up and product presentation support. We also helped with staff training at Harrods, ensuring the team understood how to present the products clearly and confidently to customers.
We opened and managed social media accounts for the product, helping the brand build a stronger presence online and support the UK launch.
The campaign positioned the products within the luxury beauty space, highlighting their natural active ingredients, plant extracts, biotechnology-led formulation and cruelty-free credentials.
Results
The launch event was highly successful, with celebrity guests including Victoria Eisermann, Solomon Akhtar, Lauren Riley, Laura White and Rene Byrd.
The product received national press coverage and positive reviews from bloggers, beauty contacts and animal welfare supporters, helping increase awareness of the brand and its UK launch.
Our work also supported the product’s presentation within Harrods, from communication and staff training to clearer customer-facing messaging around the product benefits.