Sterling Lawyers Ltd is a London law firm based in the City of London, specialising in immigration, criminal, employment and family law. The firm provides legal services to both individuals and businesses.
Objective
Our objective was to strengthen Sterling Lawyers’ visibility among Polish clients living in the UK and position the firm as a trusted legal service for people looking for professional advice and representation.
The campaign focused on increasing awareness, building credibility and making the firm easier to find and understand for Polish-speaking clients.
Campaign
2Sisters PR delivered a targeted PR and marketing campaign to promote Sterling Lawyers across multiple channels.
Our work included creating a Polish-language version of the Sterling Lawyers website, preparing SEO-focused content and developing a dedicated Polish Facebook business page for the firm.
We managed the Facebook profile, creating clear, informative content aimed at Polish-speaking audiences and directing traffic to the newly created website.
Alongside the digital work, we prepared press releases highlighting the firm’s expertise and secured media coverage across Polish-language publications.
We also supported the firm with selected sponsorship activity, branded promotional materials and multi-channel promotion, helping Sterling Lawyers reach potential clients both online and offline.
Results
The campaign helped increase Sterling Lawyers’ visibility among Polish-speaking audiences in the UK and positioned the firm as a more accessible legal service for people looking for advice in immigration, employment, criminal and family law.
In one month alone, 2Sisters PR secured more than 60 media placements across prominent Polish media, including Polska Times, the print edition of Puls Biznesu and leading Polish media outlets in the UK.
The campaign also supported website traffic, social media visibility and wider brand recognition for Sterling Lawyers within its target market.
Our work for Sterling Lawyers
Polish-language website content
SEO-focused copy
Facebook page creation
Social media management
PR strategy
Press release writing
Media relations
Press coverage
Sponsorship support
Promotional materials
Multi-channel marketing
Community-focused outreach