Stonegate Pubs is one of the UK’s largest pub operators, with a portfolio that has included well-known hospitality brands such as Slug & Lettuce and Yates.
2Sisters PR worked with Stonegate Pubs across social media, website updates, event planning, marketing activity and PR support.
Objective
Our objective was to improve the online presence of selected Stonegate venues, support regular website updates and create marketing activity designed to bring more customers through the doors.
The work focused on increasing footfall, keeping customers engaged and helping each venue promote its events, offers and local activity more effectively.
Campaign
2Sisters PR opened and managed social media accounts, updated website content on a daily basis and created marketing and PR plans to support venue activity.
We also organised a wide range of events designed to attract different customer groups, including student nights, fresher’s fairs, Summer Slam parties, WrestleMania events and business networking lunches.
The campaign focused on creating regular reasons for customers to visit, while building stronger long-term relationships between the venues and their local audiences.
Results
2Sisters PR worked with Stonegate Pubs from October 2011, making them one of our longest-standing clients.
During this time, we supported the business with event organisation, social media management, website updates, marketing planning and PR activity.
The venues received strong customer engagement through regular events and local promotional activity. During the period of our work, the client also received nominations and won prestigious industry awards, including the BT Sport Great British Pub Awards.
Our work for Stonegate Pubs
Social media set-up
Social media management
Website updates
Event planning
Event management
Marketing planning
Local promotional activity
Student events
Business networking events
Customer engagement campaigns
Venue marketing support