The Ultimate Fighting Championship, better known as UFC, is the world’s leading mixed martial arts organisation, producing major live events across the globe and representing many of the sport’s most recognised athletes.
Objective
To support UFC’s first event in Poland and help build awareness of the brand across the Polish and wider European market.
The campaign focused on PR, media relations, athlete visibility and fan engagement, with activity delivered across the UK and Poland.
Campaign
Our work included securing collaborations between UFC athletes and leading Polish bloggers, as well as building media partnerships with national newspapers, radio stations and broadcast outlets.
We also planned and delivered a successful Champion Belt Tour with Joanna Jędrzejczyk in Poland, followed by a Champions’ Homecoming event after UFC Fight Night Berlin.
Alongside these events, we organised fan activations and media days for UFC fighters in Poland, helping to bring the brand closer to local audiences and increase mainstream media interest in the sport.
Results
Our work supported UFC’s debut event in Poland and continued across a wider European campaign, with follow-up activity delivered in Kraków, Berlin, Glasgow, Dublin, London, Zagreb and Rotterdam.
We secured press and broadcast coverage across some of Poland’s biggest media outlets, including Polsat, Przegląd Sportowy, Eurosport, Superstacja TV, TVP, TVN, Polskie Radio, RMF FM, Super Express and Fakt.
The campaign helped increase UFC’s visibility in Poland and contributed to stronger, more regular media coverage for the brand in the Polish market.